Justin Tung
A NYU business alumni, Justin Tung is a marketing technology executive whose interests range from entertainment and sports marketing, to apparel and merchandizing. He became interested in all aspects of marketing, entertainment, film and sports at an early age and has worked consistently in those fields since his teenage years, growing a robust career from his lifelong passions. The marketing and creative production aspects in film, and the programming side of small screen productions, are of particular interest to him.
Justin has extensive experience in the athletic apparel industry, beginning with positions at KEEN Footwear (Portland) and Columbia Sportswear (Seoul), conducting market research and analytics. He became involved in the sustainable fashion movement as an employee at Tanner Goods (Portland), where he investigated new initiatives regarding leather sustainability and refined the company’s online presence to emphasize its commitment to environmentally conscious sourcing. Justin’s experience as a retail associate at New Balance (Boston and London) and the NBA Store (New York City) gave him knowledge of the sports marketing industry from a retail sales perspective.
Online, Entertainment & Lifestyle Marketing
He honed his skills in online marketing with his position at Diamond Supply Co., a Barcelona-based skateboard hardware and fashion brand, where he initiated website changes focused on improving the brand’s image. In addition, he was responsible for creating and presenting go-to market support materials for the brand’s partnership with Murasaki Sports. He next worked at New Era Cap, a Buffalo, New York-based international lifestyle brand, where he investigated and presented competitive in-store marketing campaigns to its executive team, analyzed competitors’ marketing strategies and developed SWOT analysis.
Justin’s career path shifted to include entertainment marketing beginning in 2018 with his position at Sacks and Co., a New York City-based public relations, marketing, management and consulting firm whose clients include musicians, filmmakers, film producers, theater companies and arts presenters. Over the course of his internship, he conducted hundreds of cold calls to media distribution outlets and television and radio networks. He also generated press releases that were dispatched to The New York Times and New York Post to promote clients’ upcoming tours. In 2019, he interned at MTV, utilizing his social media prowess to promote MTV and MTV1 programs via social media campaigns and QR codes. His position also required working closely with KAOS Music & Entertainment, a record label, to create presentations to publicize their content.
Sports Apparel Partnership Deals, Studies
Justin was a marketing intern at Sportstars, Inc. of New York City, a full-service athletic management firm, where he negotiated partnership deals throughout the apparel and eSports industries for NFL players and researched potential NFL Draft endorsements for clients.
At New York University, where he graduated in 2022, he was a business school student majoring in Sports Management and minoring in Business in Entertainment. As a high school boarding school student he managed the campus store, raising profits by 30 percent in under a year, and created an iOS app for his student colleagues to use to donate clothing and books to charitable organizations. As a Student Ambassador for the store, he collaborated with student designers to put their designs on products and brought new, student-preferred products to the retail outlet. He attended Columbia University’s precollege summer immersion program in 2016, earning a special recognition award for his academic performance. He is an accomplished debater and twice won the Parliamentary Debate Tournament at Stanford University Forensic Institute in Palo Alto, California.
Personal Interests & Volunteer Work
Justin’s personal interests include basketball, esports, film and the violin. He made the Basketball Varsity team as a Freshman throughout high school. As a violin student, he was chosen for the All-State (Oregon) and All-Northwest Orchestras.
As a volunteer for the Asian American Bone Marrow Donor Program throughout college, he raised over $3,000 for the organization via various fundraisers. He has also worked as a volunteer counselor for Self Enhancement, Inc (SEI), a non-profit organization dedicated to guiding underserved youth to realize their full potential; and as a volunteer for Blanchet House, a soup kitchen in Portland, OR.
A lifeline fan of entertainment, he blogs about film at JustinTung/Film.
